As part of the “Cosmaline CampusCraze 2025” competition and in collaboration with Centre MINE and Malia group, Lebanese University students specializing in marketing and graphic design visited the Pharmaline and Cosmaline factories.
The purpose of the visit was to familiarize students with all manufacturing processes for pharmaceutical products and hair care products, in preparation for their upcoming marketing campaigns for the Lebanese brand Cosmaline.
The students explored all stages of the manufacturing process, from raw materials to packaging, how to integrate quality control and marketing strategies into production, as well as the important role of design and branding in the development of the final product and its appeal in the market.
