Centre MINE invites you to the upcoming webinar: The Power of Advertising Strategies
Saturday 26 Feb 2022
From 4:00 PM till 5:30 PM
Platform MS Teams
Delivered by Dr Pascale Zaczac, University lecturer and Marketing Consultant
Webinar’s Objectives / outcomes / importance:
– Describe the nature of a totally integrated advertising and marketing communications approach and examine the emerging trend affecting Marketing Communication
– Explain how advertising theories help in moving a consumer from awareness of a product to the eventual purchase decision.
– List major advertising appeals used to attract the customers.
– Explain about the three types of message strategies, (cognitive, affective, and conative) and match them with the media chosen for an advertising campaign
Certificate available
Register Now on: https://tinyurl.com/26021mine
