Students from First Year Public Relations & Marketing Communication at the Faculty of Information – Branch 2 organized a seminar entitled “The Psychology of Place: How Interior Design Affects Purchasing Behavior,” presented by interior designer Anthony Mazraani, lecturer at several Lebanese universities.
The seminar highlighted the psychological dimensions of designed spaces and their role in influencing consumer behavior and purchasing decisions.
The seminar aimed to promote integration between media, marketing, and design sciences within a multidisciplinary knowledge environment.
